Liam Maguire, runs the publicity for the largest charitable campaign in Europe, the Poppy Appeal.

What makes your department so strong? The department consists of five public relations officers (PROs) and is structured to maximise each individual’s strengths, with one PRO looking after each of our core tasks (social media, events, crisis communications, case studies and proactive media sell in). The PROs are headed up by a head of media […]