Lisa is a freelance fundraiser who has been working in charity since 2004. Now primarily focused on digital fundraising, she previously held strategic roles at Breakthrough Breast Cancer and Anthony Nolan, and worked with many household names as a supplier including CRUK, Save the Children and UNICEF.
In this final part of my series on building your own social engagement strategy, I’m going to cover what metrics you should be on top of to monitor the success of your strategy...
