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Lisa Pettifer

Author profile

Lisa has for several years been a part of the Amazon PR team, working on projects for SSAFA, RAF Benevolent Fund, Dulcolax & Beating Bowel Cancer, Cats Protection and Jack Petchey Foundation. A former broadcast journalist for the BBC, Lisa also has experience in-house, dealing with case studies, media relations, marketing materials and social media planning.

2 June 2015
Applying for grant or trust funding is often a far from exciting process. But pity the poor funders too: imagine what a dry read all those forms must make. Including stories about your work can bring an application to life. Figures are obviously important, as is information about what your organisation does, but telling a […]
14 April 2015
Although many charities are increasingly recognising the value of public relations there are still plenty of not-for-profits who see PR as a luxury. The CharityComms/TPP salary survey in 2014 found one in two comms and marketing professionals felt their role had become more valued in the last 12 months – a distinct improvement on the […]
2 July 2012
Every communications professional knows the value of real-life stories to help get your message across, but with so many demands on your time you may find it difficult to manage them as well as you would like to. So how do you create a case study library that’s easy to keep on top of? Here […]
11 May 2012
Case studies are the lifeblood of PR and can transform a message from straightforward facts to something inspiring, memorable and behaviour-changing. Everyone deserves to be treated with compassion and respect but the nature of charities’ work means people who volunteer to be case studies are often more vulnerable and need extra care. Best practice for […]