Liz Edwards has been a journalist and communications manager for more than 20 years, spending most of them at the consumer organisation Which?. Liz has regularly featured in national media, both as a writer and as a spokesperson.
What happens when an organisation outgrows its brand? Liz Edwards, senior communications manager at Spear explores the research, strategy and collaboration behind Resurgo's rebrand to Spear, and the lessons learned along the way.
