Liz is a Digital consultant at We Are MC2. Liz specialises in helping charities, healthcare and membership organisations develop digital, content and engagement strategies. She works alongside the wider team at We Are MC2 to conduct user research, testing and monitoring, using that insight to shape digital programmes.
Knowing how your audience experiences the world and what motivates them can help you to create content that matters. Here’s five ways to make sure your content is packed full of insights...
