Louisa is an account executive at Amazon PR, an agency specialising in work with charities and public sector bodies, where she has worked on media campaigns for clients including the Holocaust Memorial Day Trust, the Motor Neurone Disease Association and Birth Companions.
We’ve looked at the best ways to be confident you’re getting your message across, without sounding like a PR parrot. As this year’s election campaigning showed, even the highly trained get media interviews wrong sometimes, especially as audiences are now more discerning and cynical than ever. The public rightly dislikes obvious ‘spin’ or ‘fluff’, and […]
