Louise was previously head of brand and creative at British Heart Foundation, working across all stages of their brand transformation from strategy to design and activation.
There seems to be an increasing amount of sector-specific tools for brand evaluation on the market, and we diligently spend time and money on monitoring, or feeling anxious that we’re not. And of course, we should be. As we know, a high performing brand is paramount to the success of any charity. But after more […]