Lucy McLaren

strategy director, Spencer du Bois

Lucy is the strategy director at Spencer du Bois, creating breakthrough brands by uncovering fresh insight and articulating what makes a brand unique. Lucy's previous experience includes developing brands for Unilever and Hammerson, before moving to the charity world and leading marketing for welfare charities to drive income growth.

Brand Effectiveness Score Card: results so far

By Ben Ryder-Smith, Spencer du Bois
and Lucy McLaren, Spencer du Bois
28 May 2019