Lucy is the strategy director at Spencer du Bois, creating breakthrough brands by uncovering fresh insight and articulating what makes a brand unique. Lucy’s previous experience includes developing brands for Unilever and Hammerson, before moving to the charity world and leading marketing for welfare charities to drive income growth.
The mega wealthy are a potential route for a much-needed fundraising boost in a major donor market. But how do we talk to them? And what is it they want to know?...
