Lucy is creative and brand lead at Scope, the disability equality charity, and previously led on brand at YoungMinds, the UK’s leading charity fighting for young people’s mental health. She is responsible for developing Scope’s brand strategy and embedding it across everything they do, ensuring accessibility is at the heart of the brand. She also manages the in-house creative team of designers and film specialists. Lucy is passionate about making an impact through brand, fighting for disability equality and better mental health.
Scope’s rebrand in 2018 was a product of an 18-month process involving coproduction with disabled people, extensive insight and committed, collaborative work between agency and staff. The rebrand resulted in Scope’s ambitious vision for change and a fairer society for disabled people. Scope was repositioned as a challenger brand, with reinvigorated values to bring through […]