Lynn is responsible for communicating with The Scout Association's 100k volunteers, parents, young members and the public through digital channels including web, email and social media, and has recently launched new youth-focussed social channels to engage the Association's 400k Scouts.
Just being present on social media is not enough. You need to be active, engaging and purposeful – and that takes time and money. At Scouts we've recently agreed and implemented a social media strategy. This included securing budget and getting sign off from our operational committee. Ahead of our presentation at CharityComms’ Making the […]