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Marcel van den Boogaard

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Marcel is a leading technology consultant for Brand iQ: A brand management platform offering a complete brand and asset management solution. He’s worked with some of the best-known charities and public bodies including The Scouts, YMCA, DofE and NCT.

30 May 2018
With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. So let's unpick what is meant by the term 'brand management'...