Max du Bois

Charity branding is constantly evolving. To help you keep pace, charity brand experts Max Du Bois and Dan Dufour explore the key trends shaping the sector today.

With any new project, when it comes to branding, or indeed rebranding, there will be inevitable problems that arise along the way. Here are a few of the challenges we’ve encountered.

Brand thinking provides an effective lens to identify the issues your marketing strategy will have to tackle. Here are four vital questions to ask yourself...

Brand is an enabler of corporate strategy. It’s a tool that if used properly can help you remain relevant, and one that will be especially important to use wisely as you plan for the newly emerging post Covid world...

The ‘Brand 360’ guide is a resource dedicated to helping charity communicators with the vital work they are doing to ensure their organisations are being seen and heard.

Trinity is the oldest hospice in the UK, and one of the most innovative. They are passionate about reframing the conversation around end of life care...

Fight for Sight has been the UK’s leading sight loss research charity for over 50 years, yet their ambitions remain high - the charity wants to move the cause forward and create a step change...

Send a Cow needed a complete brand rethink, to allow it to position itself as an ‘Africa-forward’ challenger brand, to set itself apart in a development sector dominated by big name brands...

Despite having high levels of awareness and trust, Samaritans were increasingly seen as less and less relevant, especially by younger audiences. Many saw Samaritans as purely a ‘listening service’ or the helpline not as the fully rounded support service it is...

Arthritis doesn’t kill you, but for 10 million people in the UK it attacks what it means to live. Arthritis is isolating, painful and exhausting. But the huge impact of these conditions is hidden. People with arthritis are more likely to hide their arthritis, to keep it to themselves, than tell the people around them […]

Despite having the greatest potential for customer engagement, the charity sector remains digitally stagnant. According to Martha Lane-Fox, chair of digital skills charity Go ON UK, while the UK may be a world leader in e-commerce, the transformative power of digital is not being fully exploited by charities – and the main barrier is about […]

A grandee of the PR world once commented, “Do 10 things right and they don’t notice, do one thing wrong and they certainly do. It’s our job to get the 10 things noticed to bury that one.” Why is it that some organisations seem to have shiny, ‘Teflon’ reputations that carry their name into people’s […]