With over 25 years of not for profit, government, social enterprise, b2b and b2c experience, Max helps people find out what matters and communicate what really counts. Helping good people do great things, Max builds brands that challenge attitudes, change minds and inspire action.

With any new project, when it comes to branding, or indeed rebranding, there will be inevitable problems that arise along the way. Here are a few of the challenges we’ve encountered.