Melissa is a writer at Go Up a design, inbound marketing & SEO company in London, where she is trying to make sense of the ever-changing field of online communication. She cut her teeth on public health communication in South Africa where she trained journalists and regularly commented on press coverage of the HIV epidemic.
Showing up on Google’s results pages is not a given. Persuading a search engine to direct traffic your way demands a certain amount of insight. On the one hand, search engine optimisation (SEO) is technical, inherently complex and in a state of perpetual flux, which makes mastering it the preserve of a small few. But […]