Michael is the UK head of external affairs for the international type 1 diabetes charity JDRF. He has managed communications teams in both the private and the public sectors.
Do you crave more media coverage for your charity? Of course, you do. But you won’t succeed by following old PR advice that tells you it’s all about befriending journalists. The practice of media relations is at least a century old. Yet it matters more than ever. This is partially because big media outlets are […]