Skip to main content

Michael MacLennan

Author profile

Michael MacLennan is the Founder and Chief Executive of covid:aid. A Communications Director at international critical issues firm Brunswick, he has also been Global Digital Editorial Manager at Red Bull and worked on innovative digital projects at the BBC, Barclaycard, ITN, STV, and The Herald.

21 June 2019
In my career I have produced digital strategies for a wide variety of medium to large-scale organisations, and each one is as unique as a snowflake – though delicately sprinkled with far more marketing buzzwords...