Natasha has worked with charities of all sizes, including small charities and start-ups, on building cost-effective brands without big budgets. She’s currently underpinning her 20 years’ practical experience by completing a Charity Effectiveness MSc at Cass Business School.
Brand is important for all organisations, but small charities face a number of common brand barriers related to their size. Last month I ran a workshop at CharityComms' Building a brand that delivers conference. My session was based on the Small Charity Brand Survey research I’d carried out with Cass Business School. My research had […]