Nathan is social media manager at Royal National Institute of Blind People (RNIB), where he leads on the development, delivery and optimisation of social media activity. Before joining RNIB, Nathan spent three years at RNLI where he was responsible for creating and curating social media content about their lifesaving work. Nathan is passionate about user-focused content and exploring how new messaging platforms can be used in the third sector.
In recent years, Groups has been a feature of Facebook used by people planning events, sharing family photos or organising charity softball teams. Groups are often not thought of as a way to communicate with supporters...