Navprit Rai is the communications manager at Trust for London. A former policy and communications adviser to the Liberal Democrats, Navprit has also worked for the Home Office and as a communications consultant.
Polling and focus groups are an important part of a comms professional’s toolkit. At the best of times, they can provide insight, help your messages land and generate excellent media coverage. They have helped me secure front-page coverage and helped push the issues I’m working on to the position of lead national news stories on […]