Paul's role is ultimately about building the UK’s leading youth charity brand. As part of the senior management team, he also has a wider responsibility, helping to ensure they secure sufficient resources to support 100 more young people every working day.

It’s truly heart-breaking to know that despite an improvement in the economy there are still hundreds of thousands of young people, on their own or caring for parents and siblings, who are struggling to find work. The Prince’s Trust exists to help them. We wanted an advertising campaign to help raise awareness of our work […]