In his day job, Rob leads on all public relations for young people’s charity Whizz-Kidz, including corporate fundraising partnerships, youth campaigning, NHS partnerships and parliamentary work and most notably social media: building conversational, community engagement in Twitter, Facebook, Youtube, and Flickr. Rob blogs on third sector issues, Big Society, and digital comms and founded the Third Sector PR & Communications Network on Facebook.
Gamification. Perhaps the most pretentious and unlikely sounding term since social media (so by that rationale it will be ubiquitous in our vocabulary by 2013). But conceptually, I really like it. And it’s nothing new; businesses, strategists, armies, and yes charities, have been employing elements of gameplay, incentivisation, reward and motivation for decades. It works […]