Robin is the communications manager at Impetus, a charity that transforms the lives of young people from disadvantaged backgrounds by ensuring they get the right support to succeed in school, in work and in life. Robin is also a comms lead for the Youth Employment Group, which brings together key leaders and experts around the youth employment sector to help drive the UK’s response to the COVID-19 crisis. Robin has worked within charity comms for seven years having previously spent five years with Power2, a charity that works with children and young people to develop their crucial life skills, improve confidence and boost self-esteem.

Even after you’ve launched and are delivering your strategy, you need to make sure you set aside time to evaluate and refine what you’re doing to ensure it continues to meet the needs of your colleagues...