Sam is executive director of communications and development at NCT and looks after the brand, communications, campaigns and partnerships. She joined NCT in 2016 from youth charity, London Youth, where she ran operations. She is from Barnsley and the mother of three boys.
NCT (National Childbirth Trust), the UK’s largest charity for parents, which supports millions of new mums and dads through their first 1,000 days share how they developed a strategy that feels relevant to all its members, volunteers and staff...