Sam is head of planning at GOOD Agency and previously senior brand strategist at BrandPie and brand controller at BSkyB. Sam has helped define and activate brand purpose and strategy for clients such as accountancy firm EY and The Royal Albert Hall. At GOOD Sam helps organisations grow by using the power of purpose to build belief in their brand.
It’s fair to say the charity sector is facing a crisis of trust right now. It’s not a challenge that will be solved by brand or communications teams. As the adage goes, trust is earned. Weathering this storm and winning back public trust will depend largely on how charities respond, by living their values while reducing […]