Sam Menter is the co-founder of Mace & Menter where he leads projects for third and public sector clients. He has a background in research and design and has led the experience design and audience insight on BIMA and BAFTA award-winning projects. He started his career at an embryonic lastminute.com in 1999 and went on to develop his experience at the BBC before co-founding Mace & Menter in 2013.
To design services that make a real difference to people’s lives, you need to invest time and effort in understanding your users’ behaviours, needs and goals...