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Sara Shelley

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Sara followed her heart from the client services team at GOOD Agency into the strategy department. She uses her Masters degree in brand leadership to unleash the good with The Prince’s Trust, Mercy Ships, Refugee Action and the RNLI.

11 May 2015
If you've been involved in the naming process you’ll know it’s undoubtedly one of the hardest parts of branding. It's entirely possible to spend endless days looking through the thesaurus, scrutinising poems, gazing at clouds, listening to music, fiddling with inanimate objects and lying in the middle of the room without so much as a […]
28 July 2014
How do we engage our audiences? Two speakers at the recent CharityComms Brand Breakfast had very different answers. Jon Alexander, director of New Citizenship Project and former brand strategist for The National Trust, believes that we should think of people as ‘citizens’ rather than ‘consumers’. When brands speak to people as consumers, we know that […]