Sarah specialises in environment, education and the not for profit sector. She has worked in communications for 12 years and previously held posts at the National Deaf Children’s Society, NSPCC and YMCA England.
Getting media coverage for specialist subjects in national media can be hard work, so charities might be tempted to respond to any and every media call that comes their way. However appealing that is in the short term, in the long-term it is likely to lead to a watering down of your message, resulting in […]