Sarah Browning

As professional charity communicators, we have the power to be part of the change. We can raise the profile of kindness. Here are some charities that are doing just that...

Internal communicators have long known how important it is to talk – and listen – to our employees and volunteers. The current global pandemic has given many of us the opportunity to prove it...

When Judith Davey took up the role of chief executive of The Advocacy Project, the main challenge was to find and develop sustainable funding sources. To achieve that, she knew she needed to enable a culture where every member of staff could tell the story of the amazing work the organisation does. Judith explains,   People […]

The way people communicate with each other today is very different from years gone by. Rapidly evolving technology and expectations of what we communicate, when and how, mean the role of internal communicators is also evolving. What will be different about internal communication in charities in the future?  Our first Internal Communications Group meetup of the […]

When ActionAid developed its new organisational strategy in 2011, the charity took the opportunity to re-model and re-vitalise its internal communications. I provided training and worked on key strategic messages with them and recently caught up with Judith Davey, director of people, performance and accountability to hear about the difference it has made. What does […]

When planning an internal communications campaign for your charity there’s a temptation to think staff are just staff. The reality isn’t that simple. Communicatiing effectively is all about knowing your audience. You need to know what they like and don’t like, what they already know about your project and what their current attitudes are towards […]