Sarah has worked in charity communications for over 5 years at a variety of different organisations. Her current role is Press & Social Media Officer for The Lesbian & Gay Foundation.
With an increased emphasis on digital delivery, it’s vital to know what to measure when it comes to social media. Is number of Twitter followers enough? How about numbers of interactions? Or where your Facebook fans are from? How deep do you delve in the data? As charity comms professionals how often are we just […]