Seamus O’Farrell

director of strategy and planning, Brainjuicer

In January 2015 Seamus joined both #ogilvychange and BrainJuicer, splitting his time equally between the two market-leading companies specialising in the application of behavioural science and behaviour change strategies to brand and creative development. A former director at marketing strategy agency Forward Thinking Inc and director of communications at Prostate Cancer UK, Seamus began his career in advertising in 1987. He is fascinated by behavioural psychology and practices a scientific approach to helping brands achieve salience through creative storytelling.