Sean has over 19 years of experience in content and marketing roles in the commercial and not-for-profit sectors and has been at Cystic Fibrosis Trust for over seven years. In this time, he has increased awareness of the condition for multiple audiences and led the planning for the COVID-19 website information hub which was received positively by the CF community. Sean has supported critical change for people affected by CF through fundraising and award-winning advocacy campaigns and expanded reach by working with high profile advertising and agency partnerships on a pro-bono basis supported by digital marketing and development.
Here's what Cystic Fibrosis Trust learnt about uniting their audience as they worked towards a new strategy and brand...
