Serena has worked with some of the top brands, marketeers and agencies for the last 20 years. She specialises in brand strategy, development, management and measurement for complex organisations and charities. She is also a founder of CharityComms' successful Brand Breakfasts.
In Branding Inside Out Max du Bois suggested you’ll know when it’s time to refresh your charity’s brand “when you’re achieving your goals in spite of your brand and not because of it. Or when you’re spending time, effort and money overcoming its shortcomings rather than reaping the benefits of your brand’s strengths.” Early signs […]