Suzanne is part of the digital team at Time to Change, a campaign working to change the way we all think and act about mental health problems. Suzanne has previously helped to transform online content at British Lung Foundation and Parkinson’s UK, creating engaging, emotional and inclusive experiences for supporters.

Time to Change already shared the video on Twitter during Mental Health Awareness Week and it had done well by our usual standards - but it didn’t prepare them for what was about to happen on Instagram a few days later...