Tanya Joseph is director of business partnerships at Sport England where among other things she is responsible for the multi-award winning This Girl Can behaviour change campaign. In December she was named as Marketing Week’s Marketer of the Year and in June was named as one of AdAge’s Women to Watch.
Launching a new campaign is always stressful. Is our creative right? Do we have the right media strategy? Have we got the tone right? Is the call to action clear? These were among the hundreds of questions we were asking ourselves in the weeks before we launched This Girl Can. At the CharityComms Developing behaviour change campaigns […]