Trina Wallace

copywriter and editor, freelance

Trina Wallace is a copywriter, editor and communications consultant with around 14 years’ experience in the charity sector. She has worked with over 70 charities, including Cancer Research UK, Rethink Mental Illness, Alzheimer’s Society and Oxfam. Trina specialises in writing audience-focused communications that inspire people to take action.

Five ways charity communicators can emotionally protect themselves

By Trina Wallace, freelance
2 November 2018

How to create empathetic communications

By Trina Wallace, freelance
11 July 2017

What not to include in your annual review

By Trina Wallace, freelance
6 December 2016

Cutting through charity comms jargon to the essentials

By Trina Wallace, freelance
25 October 2016

Stats for success: six tips on evaluating your integrated comms

By Sarah Myers, freelance
and Trina Wallace, freelance
1 July 2015

Four steps to get buy-in for integrated communications

By Sarah Myers, freelance
and Trina Wallace, freelance
3 March 2015

Print v digital: Trends in charity magazines and newsletters

By Trina Wallace, freelance
31 July 2013

What charity communicators can learn from Apple

By Trina Wallace, freelance
30 November 2012

Making the most of your statistics

By Trina Wallace, freelance
2 October 2012

Seeing the story

By Trina Wallace, freelance
20 July 2012

Five unnecessary communications meetings

By Trina Wallace, freelance
6 June 2012

Five tone of voice lessons from Innocent

By Trina Wallace, freelance
5 April 2012

Five things charity communicators can learn from Mad Men

By Trina Wallace, freelance
24 February 2012