Victoria Bishop-Rowe is the press and social media officer at Terrence Higgins Trust, having previously worked in political communications. Victoria is passionate about amplifying the voices of people living with HIV, social media campaigns and challenging myths and stigma in all forms.
Mythbusting can sometimes be seen as a soft and fluffy aim, compared to a hard ask like campaigning, giving money, or a call to action like to get tested for HIV. But often, stubborn myths among the public may fundamentally hinder your charitable objectives, and so as strategic comms professionals, it’s in our interest to […]