Will has worked in digital for more than a decade in roles ranging from supporting university library catalogues to running online communications for a political party. He joined the charity sector in 2011 and spent four years as Leonard Cheshire Disability’s digital media manager. His work at Terrence Higgins Trust encompasses analytics, digital strategy, advertising, social media, email marketing and good old fashioned website management.
How can a talking home assistant, dating apps and text messaging help a charity achieve its objectives? The challenge used to be to get charities to recognise the value of digital, but technology is now so prevalent in our lives that it’s a no-brainer. The next step is to get charities to meet the expectations […]