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Podcast: engagement wasn’t built in a day – how tech is transforming the future of engagement

20 November 2018

Society has completely changed how it interacts with technology, and as a result its use in charity communications has come to represent far more than just a means to connect with people more quickly.

As Matt Haworth, co-founder of digital agency Reason Digital, told us in the latest episode of the CharityComms podcast, the type of tech that people choose to use can affect how they relate to organisations.

The technology people are using is reshaping the way they live, the way they relate to organisations and the way we relate to each other.

Matt, who has been working with the charity sector for over ten years, said that over the last decade he’s witnessed the dramatic rise of tech and how charities have, and should, engage with audiences. He shared what he’s learned in this episode.

Engagement wasn’t built in a day – how tech is transforming the future of engagement

Listen on AudioBoom from your desktop or download from Spotify or from the podcast app on your iPhone. 

From the accessible capabilities of Powerpoint you might not know about, to the apps supporting the safety of sex workers, Matt discussed the changes, threats, opportunities and potential of tech to the charity sector. We learned about what could be coming in the future, the “hackers” taking it upon themselves to design tech for good, and more.

We hope you enjoy this episode which is supplemented by the resources available from our Charity digital conference, the biggest we’ve held, which was kindly sponsored by Reason Digital.

If you’re interested in podcasting at your charity, check out this article on charities that podcast. We’re also keen to hear from people who are considering giving it a try, so drop Robyn an email or tweet us! We’ve had some amazing conversations with people who are interested in podcasting, and we’re looking forward to more podcasts from our network.

You can also get in touch with us personally, Robyn’s on Twitter @RobynLewes and Sushi is @sushi_juggapah.

Listen to this episode on AudioBoom from your desktop or download from the podcast app on your iPhone. You can also find it on Spotify. If you need a copy of the full transcription, you can find it here.

Banner photo: Israel Palacio on Unsplash

Resources from this episode:

Transcript of the episode 

Matt’s slides from the future of engagement conference

Read more:

Podcast: Small charities – innovating on a shoestring

Susheila Juggapah

senior digital supporter retention officer, Scope

Sushi joined Scope in October 2018 to support retention of Scope's monthly subscription product, Mindful Monsters, an exciting way for families to explore mindfulness. She previously worked at CharityComms and continues to host the CharityComms podcast with Robyn. Sushi has worked with various charities and non-profits for the past eight years, specialising in digital communications and supporter journeys.

Robyn Lewes

communications assistant, The Health Foundation

Robyn joined The Health Foundation in 2019 after spending three years at CharityComms. Before Robyn came on board with CharityComms, she studied an MA in gender studies at SOAS. Outside of working hours, Robyn volunteers with the Schools Consent Project, working on its social media channels.