Society has completely changed how it interacts with technology, and as a result its use in charity communications has come to represent far more than just a means to connect with people more quickly.
As Matt Haworth, co-founder of digital agency Reason Digital, told us in the latest episode of the CharityComms podcast, the type of tech that people choose to use can affect how they relate to organisations.
The technology people are using is reshaping the way they live, the way they relate to organisations and the way we relate to each other.
Matt, who has been working with the charity sector for over ten years, said that over the last decade he’s witnessed the dramatic rise of tech and how charities have, and should, engage with audiences. He shared what he’s learned in this episode.
Engagement wasn’t built in a day – how tech is transforming the future of engagement
From the accessible capabilities of Powerpoint you might not know about, to the apps supporting the safety of sex workers, Matt discussed the changes, threats, opportunities and potential of tech to the charity sector. We learned about what could be coming in the future, the “hackers” taking it upon themselves to design tech for good, and more.
If you’re interested in podcasting at your charity, check out this article on charities that podcast. We’re also keen to hear from people who are considering giving it a try, so drop Robyn an email or tweet us! We’ve had some amazing conversations with people who are interested in podcasting, and we’re looking forward to more podcasts from our network.
Listen to this episode on AudioBoom from your desktop or download from the podcast app on your iPhone. You can also find it on Spotify. If you need a copy of the full transcription, you can find it here.
Resources from this episode: