Published: 15 June 2012

PR and media officer

Reporting to:

Communications manager

Role purpose:

To develop, manage and implement integrated media plans to ensure relevant media opportunities are fully maximised for the charity including support to internal teams with communications and media guidance. To keep effective contact with relevant media contacts, ensuring positive and collaborative relationships are maintained.

Key responsibilities:

Media relations
  • Write, co-ordinate and issue media releases and statements, briefing materials and features
  • Organise and manage press conferences and photo calls as required
  • Contribute creative ideas to generate content for news stories and features
  • Be aware of the national news agenda identifying opportunities or bringing issues to the attention of communications manager, department head or senior executives as appropriate
  • Deliver a fast, accurate response to media enquiries including the co-ordination of reasonable out of hours response
  • Ensure that all media work reflects the charity’s values and equal opportunities policy
  • Organise the design and production of corporate publications
  • Manage the brand, authorising materials and publications arising from other departments; updating guidelines as required and advising all departments on compliance
  • Manage the PR, media and publication budget in conjunction with communications manager
  • Undertake appropriate crisis communications/ reputation management processes as required
 Monitoring impact
  • Supervise and be responsible for up-to-date media monitoring and archive including external subscriptions; evaluating media coverage and PR activity for internal and external reports or for project evaluations
  • Assist with ongoing reviews and evaluation of whether the charity is reaching the right audiences and achieving communications goals
 Relationship management
  • Develop and maintain a strong network of media contacts and journalists, ensuring contacts are kept up-to date in a central database
  • Manage relationships with suppliers for cost efficiency and within deadlines
 Working as part of a team
  • Through line-management, support and develop the media officer, interns, volunteers or staff as required
  • Advise and brief other staff and volunteers on press releases and undertaking media interviews in order to provide professional support
  • Work closely with the communications manager and digital staff regarding online content in order to deliver rich content to support media activity