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Senior email marketing executive

15 June 2012

Reporting to:

Head of communications

Role purpose:

The purpose of the post is to manage end-to-end the process – from scheduling and production to evaluation – of our email communications overall and per specific projects across fundraising and campaigning

Key responsibilities:

  • To develop and maintain the overall email schedule and strategy
  • To advise digital team and clients on the development of new digital products in order to ensure recruitment of new email prospects
  • To develop processes for email production and train clients and other teams in using it
  • To lead the email marketing group in accordance with the overall marketing plan
  • To develop email plans for specific digital products
  • To support the work of communications planning as necessary
  • To lead on the set-up and maintenance of the email marketing system
  • To lead on the integration of the email system with the online database
  • To liaise with data and client teams to agree the processes and principles
  • To create emails using the email marketing system and send them
  • To train other members of the extended digital team as necessary
  • To ensure that a high percentage of emails sent are delivered
  • Research and collect content as required for scheduled emails
  • Brief and manage the sourcing of content from editors and producers
  • Manage the in-house or outsourced production of digital projects
  • Create evaluation plans for all email marketing campaigns
  • Working with digital data analyst to produce reports and analysis of email marketing campaigns and advise on changes needed to improve email KPIs
  • Keep clean and accessible records for project documentation and online account details
  • Participate in and support the general activities of the multimedia team
  • Support and cover for digital data analyst when required
  • Participate in the website editorial rota for on-call working
  • Keep up to date with latest digital developments and their application