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Social issues

Charities are often at the forefront, helping tackle some of the biggest issues society faces everyday. Find out how great comms helps them do this effectively.

Charity communicators have both the privilege and the challenge of helping those affected by major social issues every day. For example we push for narrative change around topics like the climate, refugee and housing crisises. We also foster the creation of space for open debates about inequalities around health, welfare, and inclusion. Our scope is vast and we try to raise up the voices of those directly affected at every turn.

What is happening around us in society impacts all our cause areas in different ways. See how charities are tackling some of the biggest issues of our time below and draw inspiration from your peers.

Environment

How comms can help tackle the environmental crisis: takeaways from #CommsCreateChange

How comms can help tackle the environmental crisis: takeaways from #CommsCreateChange

20 May 2022

In order for charities to achieve their charitable objectives we as communicators need to address the environmental crisis. Here are some tips from our #CommsCreateChange conference to help you get started...

Using animation to engage people on the global water crisis

Using animation to engage people on the global water crisis

17 May 2022

WaterAid's starting point was a desire to evolve storytelling, seeking different ways to engage people in the global water crisis and represent the communities with which they work.

Charities to learn from when it comes to communicating the environmental crisis

Charities to learn from when it comes to communicating the environmental crisis

13 May 2022

Ahead of ‘Communicating to create change: tackling the environmental crisis’ our sponsors share examples of charities that are strong when it comes to producing environmental comms that cut through…

Health and welfare

Practical comms lessons for the cost of living crisis

Practical comms lessons for the cost of living crisis

7 June 2022

How can charity communicators tackle the cost of living crisis in a way that is practical and useful for our audiences? Here are three ways to try...

Using integration and storytelling to support those affected by the cost of living crisis

Using integration and storytelling to support those affected by the cost of living crisis

27 May 2022

Here's how Kidney Care UK created an attention-grabbing campaign in record time to show their support for those disproportionately affected by the cost of living crisis…

Attitudes to ageing: the role we play as comms professionals

Attitudes to ageing: the role we play as comms professionals

4 January 2022

Ageing Better have conducted a research project with the aim of moving to a more positive and constructive way of talking about ageing. Here are some steps we can take as communicators...

Identity and inclusion

Charities using their social media voice to address big social issues

Charities using their social media voice to address big social issues

29 July 2022

Charities are taking the opportunity to use their voice across all their platforms in a way that helps people make sense of the big issues they are facing and push for change.

How to make video calls accessible for people with hearing loss

How to make video calls accessible for people with hearing loss

21 June 2022

RNID have learnt lots about video conferencing platforms over the last two years with help from their internal deaf awareness group, here they share some tips.

The importance of the ‘power of welcome’ in countering negative refugee narratives

The importance of the ‘power of welcome’ in countering negative refugee narratives

11 February 2022

The IRC have been raising the profile of refugee contributions and championing welcome to counter negative narratives. Here’s how they put these into action…

Poverty and homelessness

How co-production can be used as a tool for systems change

How co-production can be used as a tool for systems change

5 July 2022

Turn2us and The Trussell Trust come together on National Co-production Week and call for co-production as a tool for systems change...

Things we learned from using TikTok in our fight to tackle the housing emergency

Things we learned from using TikTok in our fight to tackle the housing emergency

1 March 2022

TikTok is a great platform for creating short, educational videos that are also entertaining. Here are seven things that Shelter learned from their statistic led content…

The importance of framing: Are your messages about homelessness being heard?

The importance of framing: Are your messages about homelessness being heard?

18 August 2020

When we use framing in our communications, we can do all of these things for our messages. We can show why they are important; protect them; and give them power...

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