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Social issues

Charities are often at the forefront, helping tackle some of the biggest issues society faces everyday. Find out how great comms helps them do this effectively.

Charity communicators have both the privilege and the challenge of helping those affected by major social issues every day. For example we push for narrative change around topics like the climate, refugee and housing crisises. We also foster the creation of space for open debates about inequalities around health, welfare, and inclusion. Our scope is vast and we try to raise up the voices of those directly affected at every turn.

What is happening around us in society impacts all our cause areas in different ways. See how charities are tackling some of the biggest issues of our time below and draw inspiration from your peers.

Environment

Using animation to engage people on the global water crisis

Using animation to engage people on the global water crisis

17 May 2022

WaterAid's starting point was a desire to evolve storytelling, seeking different ways to engage people in the global water crisis and represent the communities with which they work.

Charities to learn from when it comes to communicating the environmental crisis

Charities to learn from when it comes to communicating the environmental crisis

13 May 2022

Ahead of ‘Communicating to create change: tackling the environmental crisis’ our sponsors share examples of charities that are strong when it comes to producing environmental comms that cut through…

Talking about the wider issues with #EarthDay comms

Talking about the wider issues with #EarthDay comms

26 April 2022

This year it was amazing to see how charities used Earth Day to make the connections between their various causes and the environmental crisis we face. Here's just a few that grabbed our eye...

Health and welfare

Attitudes to ageing: the role we play as comms professionals

Attitudes to ageing: the role we play as comms professionals

4 January 2022

Ageing Better have conducted a research project with the aim of moving to a more positive and constructive way of talking about ageing. Here are some steps we can take as communicators...

An engagement campaign breaking down barriers to accessibility and inclusion

An engagement campaign breaking down barriers to accessibility and inclusion

12 November 2021

When communication is challenging it can be hugely isolating, but there are thousands of ways to connect...

Using creative comms to create a positive impact

Using creative comms to create a positive impact

12 October 2021

Awareness raising can be a challenge. Here's how Women’s Aid used creativity to explain what coercive control could look like and reach young women in a way that felt relevant...

Identity and inclusion

The importance of the ‘power of welcome’ in countering negative refugee narratives

The importance of the ‘power of welcome’ in countering negative refugee narratives

11 February 2022

The IRC have been raising the profile of refugee contributions and championing welcome to counter negative narratives. Here’s how they put these into action…

Tips on communications success amidst a polarising media climate

Tips on communications success amidst a polarising media climate

8 February 2022

Communication success begins with a team that feels empowered to counter negative media narratives with impactful campaigns, and meaningful social media...

Framing matters: Refugees and their struggle for safety

Framing matters: Refugees and their struggle for safety

15 October 2021

As communicators we know how vital it is to find ways to engage the public on difficult issues. Using messaging and framing that has been informed by audience research can help engage the public more positively…

Poverty and homelessness

Things we learned from using TikTok in our fight to tackle the housing emergency

Things we learned from using TikTok in our fight to tackle the housing emergency

1 March 2022

TikTok is a great platform for creating short, educational videos that are also entertaining. Here are seven things that Shelter learned from their statistic led content…

The importance of framing: Are your messages about homelessness being heard?

The importance of framing: Are your messages about homelessness being heard?

18 August 2020

When we use framing in our communications, we can do all of these things for our messages. We can show why they are important; protect them; and give them power...

Five steps to framing messages on coronavirus and poverty

Five steps to framing messages on coronavirus and poverty

7 May 2020

Words have power in how we think, how we feel and how we behave. Framing means making deliberate choices about what words we use and how we harness their power as we communicate...

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