Think peacock, not PR parrot

We’ve looked at the best ways to be confident you’re getting your message across, without sounding like a PR parrot. As this year’s election campaigning showed, even the highly trained get media interviews wrong sometimes, especially as audiences are now more discerning and cynical than ever. The public rightly dislikes obvious ‘spin’ or ‘fluff’, and … Continue reading Think peacock, not PR parrot