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Charity campaigns to brighten your day

19 June 2020

In these tough times, it really helps to appreciate the small things and to find those little nuggets of positivity amongst the endless stream of negative news. It is the moments of optimism that aid self-care and lift our spirits which can then help positively frame the rest of the day.

In the quest for upbeat news and positive vibes only, here are a collection of campaigns to brighten your disposition.

Battersea rescue pets during lockdown

Who doesn’t love adorable pictures and videos of animals?! Pets are providing a lot of support to those stuck at home, easing anxiety and giving much needed companionship. To support, raise awareness and honour rescue animals Battersea are spreading the #RescueIsMyFavouriteBreed message and selling cute tote bags.

Health in Mind #WritingToSayHello

In a time when lockdown has intensified people’s feelings of isolation and loneliness, it is vital to reach out to others. To help people connect with each other in a meaningful way Health in Mind have designed a hello postcard to send and share using the hashtag #WritingToSayHello. This is a fantastic idea in this age of digital where letters are rarely sent.

Charity Champions

Our campaign #CCCharityChampion celebrates the incredible work across the sector no matter how big or small. Those that radiate the company mission, support the sector, share expertise, or step up to cover a team that has been furloughed.  So far, we have highlighted the Health in Mind’s Wendy Bates, the BHF’s Kim Ferguson and, Kyle Boggie from Edinburgh Dog and Cat Home. If you want to nominate your superhero colleague then fill in this form.

Small Charity Week

There have been many great sector campaigns displaying gratitude since the start of the pandemic such as #GivingTuesdayNow, Volunteers Week and Carers Week. In June, Small Charities took the spotlight for a week, with each day following a different theme. Starting the week with an upbeat topic, ‘I love small charities day’ was a wonderful day of sharing thoughts on why small charities are mighty, have a big impact and play an important role, like this one.

BHF’s inspiring hearts

The BHF team have been getting creative; cooking, flower arranging and crocheting using a heart theme. From 70 outstanding entries, this drawing symbolising equality was befittingly picked as the winner.

Mind ‘Switch Off Game On’

There has rightfully been an increased awareness of mental health recently surrounding the pandemic. Ideal for virtual fundraising – Mind have gone on a gaming mission for better wellbeing with ‘Switch Off, Game On’. Tapping into the gaming community this fundraiser aims to not only raise money but connect people from all over the world. Players can pick their mission, platform and socialise with their friends or likeminded gamers.

Red Cross Power of Kindness

Kindness has a superpower and it comes in many forms. The Red Cross are inviting people to join the movement, spread kindness and see the difference it can make. The message is simple which everyone can get on board with by volunteering or supporting their neighbours.

Mencap celebrating friendships

For learning disability week Mencap have asked their supporters what friendship means to them through stories or friendship flags on social media. This heart-warming campaign is a perfect way to show thanks in a time when people will be especially grateful for friendships and community during lockdown.

The Scouts Great Indoors

Throughout lockdown The Scouts have been encouraging families to take part in a variety of indoor activities. Challenges vary from cleaning to crafts and they are a perfect way for kids to learn new skills while most are not in school. A fun example is this music makers activity to make an instrument out of household objects then put it to the test by performing a home concert.

CharityComms Podcast 

Last but not least our podcast is back, featuring inspiring charity communicators. In the relaunch episode, Karen Hobbs from The Eve Appeal talks about how she educates and entertains through comedy. If you haven’t had a chance to check it out yet then listen here and subscribe to keep up to date with the latest episodes.

If you have seen a positive campaign that you love then get in touch with us via our Twitter.

Photo Sharon McCutcheon on Pexels

Adel Hanily

digital content officer, CharityComms

Adel is the digital content officer at CharityComms, managing the social media channels and supporting content planning. She has a background in various sectors including event ticketing, PR, and charity content. She is passionate about communications and helping those with personal or physical barriers to succeed.