Data doesn’t have to be scary: why insights should inform your digital projects

UK Fundraising recently published an article from fundraising consultant Bernard Ross, saying you should stop listening to your donors, and start looking at their behaviour. While I share views with the counter argument, I agree that there’s often a disconnect between what donors say they want, and how they’re behaving. That’s why it’s essential for … Continue reading Data doesn’t have to be scary: why insights should inform your digital projects