A change is gonna come: dealing with digital changes

Special interest groups
28 February 2018

The digital world continues to change at a quick pace, making it difficult to keep on top of the best ways to use each platform.

Recent changes to Google Grants and to Facebook’s Newsfeed algorithm has brought to light the need to keep on top of these changes – as well as the inevitable changes that will happen across other platforms. But that’s made even more difficult when the platforms make regular changes to their algorithm and policies, meaning competing on digital is becoming harder for many smaller charities.

At this event we took a look at what changes have taken place recently, what changes may well be coming up and how best to prepare for changes that might crop up in the future

Resources

Articles

Presentations

Live recordings: If you’re a CharityComms member, you can watch the presentations from the day on our Vimeo channel. You’ll find the links to each recording below with the presentations – drop Robyn an email to get the password to access them.

What has changed and why?
Ben Matthews, director, Montfort

Watch the live recording of Ben’s presentation via our Vimeo channel (exclusive to CharityComms members)

Facebook Groups: connecting blind and partially sighted people
Nathan Murray, social media manager, RNIB

Watch the live recording of Nathan’s presentation via our Vimeo channel (exclusive to CharityComms members)

Responding to Facebook changes through content and channel diversification
Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust

Watch the live recording of Dan’s presentation via our Vimeo channel (exclusive to CharityComms members)

Sharpening up our Google AdWords account
Isabel Holland, digital marketing manager, Marie Curie

Watch the live recording of Isabel’s presentation via our Vimeo channel (exclusive to CharityComms members)

Personalisation: weaponising your audience
Athar Abidi, social media manager, British Heart Foundation

Watch the live recording of Athar’s presentation via our Vimeo channel (exclusive to CharityComms members)

Panel session: How to prepare for future inevitable changes

Watch the live recording of the panel session via our Vimeo channel (exclusive to CharityComms members)

Chaired by Ben Matthews, director, Montfort

  • Dina Bhadreshwara, senior digital marketing manager, Marie Curie
  • Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust
  • Athar Abidi, social media manager, British Heart Foundation
  • Sinéad Molloy, designer and digital content manager, CoppaFeel!