A change is gonna come: dealing with digital changes

Special interest groups
28 February 2018
16.00 - 18.30
Free and exclusive to CharityComms members

Suitable for: mid-size charities who are able to respond to changes but don’t have loads of people in their digital team

School for Social Entrepreneurs
2nd Floor
The Fire Station
139 Tooley St
London
SE1 2HZ

This event is now fully booked sorry. Please email Robyn to be added to the waiting list or, if you’re a member, sign up to our Periscope broadcast (details below).

The digital world continues to change at a quick pace, making it difficult to keep on top of the best ways to use each platform.

Recent changes to Google Grants and to Facebook’s Newsfeed algorithm has brought to light the need to keep on top of these changes – as well as the inevitable changes that will happen across other platforms. But that’s made even more difficult when the platforms make regular changes to their algorithm and policies, meaning competing on digital is becoming harder for many smaller charities.

This event is designed to keep you updated on:

  • what changes have taken place recently
  • what changes may well be coming up
  • how best to prepare for changes that might crop up in the future

We’ll hear from large charities on how they’ve dealt with the recent changes and from smaller charities on how they manage to adapt to change despite having fewer resources available.

There’ll also be the opportunity for a little digital therapy, where you can chat to like-minded digital professionals about the best approach to change.


Live broadcast via Periscope

If you’re a CharityComms member and you’d like to watch the event but can’t join us in person, then we’d love for you to join us virtually. Sign up to our private Periscope broadcast now (booking closes at 12pm on Monday 26 February).

Please note: in order for us to invite you to watch the live broadcast on the day, we need your Periscope name at least two days before the event (email Robyn by Monday 26 February) and for you to be following us: @CharityComms. After this date, we won’t be able to invite you to the broadcast.


On the agenda

4.00 – 4.15pm Registration
4.15 – 4.20pm

Welcome

Adeela Warley, CEO, CharityComms

4.20 – 4.40pm

What has changed and why?

Ben Matthews, director, Montfort

4.40 – 5.05pm

Quick-fire presentations from charities successfully keeping up with change

  • Facebook Groups: connecting blind and partially sighted people
    Nathan Murray, social media manager, RNIB
  • Responding to Facebook changes through content and channel diversification
    Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust
  • Sharpening up our Google AdWords account
    Isabel Holland, digital marketing manager, Marie Curie
  • Personalisation: weaponising your audience
    Athar Abidi, social media manager, British Heart Foundation
5.05 – 6.05pm

Panel session: How to prepare for future inevitable changes

Chaired by Ben Matthews, director, Montfort

  • Jo Wolfe, managing director, Reason Digital
  • Dina Bhadreshwara, senior digital marketing manager, Marie Curie

  • Dan Papworth-Smyth, digital communications manager, Teenage Cancer Trust
  • Athar Abidi, social media manager, British Heart Foundation
  • Sinéad Molloy, designer and digital content manager, CoppaFeel!
6.05 – 6.30pm Networking