How to survive a rebrand, change and grow

Brand Breakfast
28 January 2020
8.45 - 11.30
Free and exclusive to CharityComms members and corporate partners

To ensure as many organisations as possible can attend, there is a maximum of:
- two places available per organisational member
- one place per corporate partner

This venue is wheelchair accessible.

Lift Islington
45 White Lion Street
London
N1 9PW

This event is now fully booked. If you wish to be placed on the waiting list, please contact Lauren.

Brand development in the charity sector is not for the faint-hearted. You need expertise, creativity, patience, diplomacy – and thick-skin. Last year was a bumper year for charity brands evolving their brand positioning and expression. We’ll be joined by peers who have refreshed their brands and come out the other side. We’ll hear about why their brands needed changing, how they determined the scale of change and its impact, as well as their top tips for anyone embarking on a brand development project this year.

8:45 - 9:10
Registration and refreshments
9:10 - 9:15
Welcome
9:15 - 9:25
Brand in ten on rebrands, Dan Dufour

Dan has led award-winning brand development projects across all corners of the charity sector from Shelter and Parkinson’s UK to RSPB and Scope. He still stands tall to tell the tales. Today he’ll summarise a brand development process based on best practice with a few tricks of the trade.

9:25 - 9:50
Skills for Life: Rebranding Scouts for a digital age  

In May 2018, the UK’s largest mixed youth movement launched its new brand and strategy. Chris will talk us through the journey, from engaging with stakeholders to developing a digital-first visual identity and tone of voice to inspire new volunteers.

Chris James, brand and ambassador manager at Scouts

9:50 - 10:15
Twins Trust: 40 years of success – why change now?

In their 40th year Twins Trust made the decision to make some big changes – their technology was outdated, their brand was outdated and their name, Tamba, didn’t describe the purpose of the charity. Nikki will tells us about how they embarked on changing all three. The charity has been hugely successful over the past 40 years – they wanted to recognise their achievements and continue to build the brand, while providing the charity with the platforms needed to reach even more families.

Nikki Roberts, head of communications at Twins Trust

10:15 - 10:40
Challenging perceptions: Rebranding Teach First

Teach First is one of the most respected programmes for new graduates. But dig deeper and the education charity had perception challenges. Confusion continued about what the charity was for: tackling inequality in education, or to help graduates? And research showed a lack of understanding about its work.

Learn how Teach First undertook a root and branch update to its positioning, messaging, visual identity and website last year to reinvigorate and reposition itself.

Jonathan Dando, director of marketing and communications at Teach First

10:40 - 11:05
Panel Discussion
11:05 - 11:30
Networking
11:30
Close

About the Brand Breakfast

CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.

The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email Lauren to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.


Brand Breakfast is sponsored by: 

Red Stone is an award-winning creative agency. 

They provide brand strategy and campaigns to leading UK organisations. 

They have a proven track record in delivering outstanding creative that connects brands with their audiences.

If you’re refreshing, renewing or re-thinking your brand – they’re happy to talk to you, to bring their strategic and creative strengths to your communications.

For information, please contact Helen James, Head of projects and planning:

helen.james@red-stone.com