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Brand Breakfast: Developing a brand campaign

Brand Breakfast

8 June 2022 10.00 - 11.30

Free and exclusive to CharityComms members and corporate partners

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Charity brand campaigns can help you amplify your charity’s messages and values, and connect with key audiences. In this session, we’ll cover what you need to know about developing brand campaigns, no matter your organisational size or budget.

We’re bringing it right back to basics in this session, with loads of practical tips that you can apply to your own brand campaign development work. We’ll also hear from a variety of organisations on their brand campaign work, and there will be plenty of time for some much needed peer-to-peer discussions too.

Want to share your perspective?

If you’re a charity and interested in speaking at this event, we’d love to hear from you! Please email Vanessa with your pitch. 

10:00-10:02
Welcome

Vanessa Weddell 
head of events, CharityComms

10:02-10:05
Housekeeping

Mandy Cheng
events manager, CharityComms

10:05-10:30
Just follow the bloody guidelines, OK? How Bloody Good Period talks the talk (and walks the walk).

Over the last six years, Bloody Good Period has grown from a Facebook post to a charity working with over 100 organisations around the country, providing vital menstrual supplies to asylum seekers, refugees and anyone who cannot afford them. Establishing a bold, recognisable and unapologetically direct tone of voice has allowed Bloody Good Period to carve out a unique space in the charity sector, and build a loyal following of supporters and ambassadors.

Tom from A Studio of Our Own — the creative agency behind the charity’s branding and fundraising campaigns — will explain how Bloody Good Period’s individual voice was developed, and how it has managed to remain consistent and relevant across multiple platforms, through a variety of campaigns, even as the focus of the charity has shifted.

Tom Cornfoot 
creative director & co-founder, A Studio of Our Own

10:30-10:45
Peer-to-peer discussion

We’ll use breakout rooms for some much needed peer-to-peer discussion. 

10:45-11:10
How Diabetes UK revealed the hidden condition via the ‘This is Diabetes’ campaign

Diabetes can feel relentless; its complex, and its health outcomes are extremely serious. Compared with cancer or heart disease, the condition had never been portrayed on screen at scale before. The brand campaign ‘This is Diabetes’, launched by Diabetes UK in October 2021, changed that. The campaign quickly captured hearts and minds, resonating positively and powerfully with people living with all types of diabetes by helping them feel seen, understood and more likely to turn to the charity for support.

In just four weeks the campaign reached 71% of the total UK population, and 87% of those surveyed who were living with all types of diabetes felt that the brand campaign ads were reflective of their lives. In this session, Sam will tell us about the development of this brilliant campaign, as well as the challenges and learnings along the way.

Sam McAllister 
head of brand and creative, Diabetes UK

11:10-11:30
Work in progress: Breaking Barriers upcoming rebrand campaign

Breaking Barriers believe that every refugee can fulfil their potential and integrate into their new home through employment that matches their skills, experience, and aspirations. Breaking Barriers is doing vital work, and a successful rebrand campaign could help them as they expand geographically into new areas, diversify their income streams and increase digital engagement.

In this insightful talk, we’ll hear how the team at Breaking Barriers are preparing for their upcoming rebrand campaign. Danielle will share the highs, lows and bumps along the way on their rebrand campaign journey.

Danielle Wootton
head of communications, Breaking Barriers

11:30
Close

Vanessa Weddell 
head of events, CharityComms

Sponsored by

Logo: a studio of our own.

A Studio of Our Own is a creative agency that provides award-winning, jargon-busting, eye-catching, fund-raising, no-nonsense creative strategy, brand identity and communications design. Our approach isn’t alchemy, it’s not magic, and we don’t have a trademarked name for our process. We just keep things nice and simple, with a mission to support organisations who are making the world a better place. We’re a proudly independent B Corp and the creative agency behind Bloody Good Period, who we have supported with strategy, communications, tone of voice, branding, campaigns and live events for five years, raising in excess of £135,000.


About the Brand Breakfast

CharityComms’ Brand Breakfast is a group for professionals working in brand to come together to discuss issues of mutual interest and share examples of good practice.

The format of the meetings is usually two or three presentations on a specific topic, followed by small group discussions, providing a combination of best practice and peer-to-peer sharing.

These events are a great opportunity to meet your peers, compare notes on workplace practices and share successes, ideas, challenges and inspiration. The group is designed to encourage networking and peer to peer support, sharing issues in a ‘safe’ environment.

If you’d like to be one of the first to hear about these events, please email events@charitycomms.org.uk to be added to the mailing list.

If you’re interested in presenting at a future event or joining the steering group, please email Vanessa.