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Brand development: building a brand that delivers


2 July 2015

Brand is the most significant single factor in driving personal connection and commitment to a charity. Good branding goes to the heart of your organisation – it should shine through in everything you say and do, helping you to build trust with staff, service users, beneficiaries and supporters.

At this conference we heard from a mix of inspiring speakers  on a wide range of exciting and timely subjects including the trends your brand should be preparing for, the tools and strategies that will help your brand compete over the next five years and a whole lot more (see below).

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How brand language helps you spread the word article by Sarah Fitzgerald, director, Self Communications

Branding Inside Out best practice guide


Are you ready for what’s coming next? Marie Stafford, European director, Innovation Group, JWT Intelligence

Breakout A: Pole position. Michele Madden, managing director and Jennifer Shea, research director, nfpSynergy

Breakout B: Bringing your brand to life internally. Mike Hopwood, brand and creative development manager, RSPB

Breakout C: Brand management without a big budget. Natasha Roe, founding director, Red Pencil

Breakout D: A brand platform for delivering campaigns – Age UK. Beverley Sullivan, senior identity manager, Age UK

Breakout E: Do your brand justice: relaunching the World Development Movement. Charlie Peverett, strategist, Neo

Breakout F: Building a brand within a brand. Juliette Gillard, head of marketing and communications, Wooden Spoon

Speed presentations: My favourite brand

Cate Kirkbride, head of brand, Shelter    

Laura Doughty, director of external affairs, Volunteering Matters

Sheona Michie, head of brand, Action for Children

Louise Kyme, senior brand and design manager, British Heart Foundation

Kicking up a ComMotion. Alex Batchelor, chief operating officer, Brainjuicer