At this conference we heard from a mix of inspiring speakers on a wide range of exciting and timely subjects including the trends your brand should be preparing for, the tools and strategies that will help your brand compete over the next five years and a whole lot more (see below).
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Resources
How brand language helps you spread the word article by Sarah Fitzgerald, director, Self Communications
Branding Inside Out best practice guide
Presentations
Are you ready for what’s coming next? Marie Stafford, European director, Innovation Group, JWT Intelligence
Breakout A: Pole position. Michele Madden, managing director and Jennifer Shea, research director, nfpSynergy
Breakout B: Bringing your brand to life internally. Mike Hopwood, brand and creative development manager, RSPB
Breakout C: Brand management without a big budget. Natasha Roe, founding director, Red Pencil
Breakout D: A brand platform for delivering campaigns – Age UK. Beverley Sullivan, senior identity manager, Age UK
Breakout E: Do your brand justice: relaunching the World Development Movement. Charlie Peverett, strategist, Neo
Breakout F: Building a brand within a brand. Juliette Gillard, head of marketing and communications, Wooden Spoon
Speed presentations: My favourite brand
Cate Kirkbride, head of brand, Shelter
Laura Doughty, director of external affairs, Volunteering Matters
Sheona Michie, head of brand, Action for Children
Louise Kyme, senior brand and design manager, British Heart Foundation
Kicking up a ComMotion. Alex Batchelor, chief operating officer, Brainjuicer