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Communicating core values through language and tone of voice


25 April 2013

Great writing is at the heart of effective charity communications. Using the right persuasive language and developing clear key messages can help you make sure campaigners sign your petitions, supporters dig deep for donations and commissioners demand your services.

But sometimes competing priorities can mean our communications actually conflict with the fundamentals of what we want to achieve. For example the comms team may want to empower their service users with positive language while fundraising may focus on a need. This seminar explored how we can produce effective copy while remaining true to our mission, vision and values.

Check out Tweets from the day

Gill Ereaut, founding partner, Linguistic Landscapes

Reuben Turner, creative director, The Good Agency

Hannah Essex, senior associate director of communications, Teach First
Rachel Esplen, brand and communications manager, Teach First

Upcoming events that might interest you: Keeping your reputation spotless – 21 May 2014, How to change behaviours using effective marketing – 12 November 2014.