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Content marketing: planning, creating and distributing content that adds value


16 April 2015

Content marketing represents a shift in thinking for marcomms professionals: from an interruptive model to one where brands engage through rich content.

This conference explored that shift providing delegates with the key steps for developing an effective strategy to help you plan, create and distribute content that achieves your organisation’s goals.

Scroll down for presentations and tweets from the day, as well as some useful articles and a blog from one of our delegates.

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Articles and blogs

Warning – hot contents (content marketing) blog by Emma Nicol, creative director at Door 22 Creative

Five content marketing links for charities article by Gina Roughan, editorial director at Zone

Content is king article by Julie Kangisser, director, Think Communications

Eight questions to ask when creating a website content strategy article by Mary Mitchell, content strategist, White Fuse Media


Nicole Parkinson, head of social and content, GOOD Agency

Jo Eden, social media and communities executive, British Heart Foundation

Daniel Dodd, director of communications and content, National Trust

Andy Powell, associate creative director, GOOD Agency

Neil Wissink, photography manager, WaterAid  

Charlie Peverett, strategist, Neo

Sarah Marsh, senior product marketing manager and Martin Wilson, innovation project manager, RNLI

Rebecca Kiely, PR manager, F-Secure and Jeremy Jeffs, founder, Magneto Films

Zoe Camper, head of digital, Arthritis Research UK

Joanna Rose, head of content and social, Tesco

Ali Sanders, head of brand, Macmillan Cancer Support

Chris Cox, digital communications manager, Mind