Content marketing: planning, creating and distributing content that adds value
Content marketing represents a shift in thinking for marcomms professionals: from an interruptive model to one where brands engage through rich content.
This conference explored that shift providing delegates with the key steps for developing an effective strategy to help you plan, create and distribute content that achieves your organisation’s goals.
Scroll down for presentations and tweets from the day, as well as some useful articles and a blog from one of our delegates.
Articles and blogs
Warning – hot contents (content marketing) blog by Emma Nicol, creative director at Door 22 Creative
Five content marketing links for charities article by Gina Roughan, editorial director at Zone
Content is king article by Julie Kangisser, director, Think Communications
Eight questions to ask when creating a website content strategy article by Mary Mitchell, content strategist, White Fuse Media
Nicole Parkinson, head of social and content, GOOD Agency
Jo Eden, social media and communities executive, British Heart Foundation
Daniel Dodd, director of communications and content, National Trust
Andy Powell, associate creative director, GOOD Agency
Neil Wissink, photography manager, WaterAid
Charlie Peverett, strategist, Neo
Sarah Marsh, senior product marketing manager and Martin Wilson, innovation project manager, RNLI
Rebecca Kiely, PR manager, F-Secure and Jeremy Jeffs, founder, Magneto Films
Zoe Camper, head of digital, Arthritis Research UK
Joanna Rose, head of content and social, Tesco
Ali Sanders, head of brand, Macmillan Cancer Support
Chris Cox, digital communications manager, Mind