Demonstrating the value of communications
Communications are vital to every charity’s work for a better world. Yet too often comms and marketing are seen as the icing on the cake: the nice-to-have optional extra that promotes the ‘real’ business of charities.
At this seminar our speakers shared their ideas on how you can make the case for why comms deserves strategic focus and investment.
Chris Deary, senior editor, Zone
Garry Campbell, communications manager, Groundwork
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