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Demonstrating the value of communications

South West networking group

16 October 2015

Communications are vital to every charity’s work for a better world. Yet too often comms and marketing are seen as the icing on the cake: the nice-to-have optional extra that promotes the ‘real’ business of charities.

At this seminar our speakers shared their ideas on how you can make the case for why comms deserves strategic focus and investment.

Useful resources


It takes a comms strategy to develop a comms strategy

Making the case for communications


One Voice: a  Best Practice Guide to integrated communications


Chris Deary, senior editor, Zone

Garry Campbell, communications manager, Groundwork

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